Donor Retention Analysis

Export Report Refresh Analysis

Analyze donor retention rates, churn patterns, and engagement trends

Analysis Period
Avg Retention Rate

0.0%

Poor retention (Industry avg: 65%)
Avg Churn Rate

0.0%

Low churn (Industry avg: 35%)
Total New Donors

0

0.0 avg per period
Retention Efficiency

0.0

Needs Work (Higher is better)
Retention & Churn Trends
Retention Analysis by Period
Period New Donors Returning Donors Total Donors Retention Rate Churned Donors Churn Rate Growth Rate Trend
1970-01 0 0 0
0.0%
0
0.0%
0.0%
Averages: 0.0 0.0 0.0 0.0% 0.0 0.0%
Churn Analysis
High Churn Periods

No high churn periods detected

Churn Trends
Stable
Recent 3-period trend
Retention Insights & Recommendations
Strengths
  • Low churn rate indicates strong donor relationships
Areas for Improvement
  • Low retention rate - consider implementing donor engagement programs
Recommended Actions
  • Implement donor loyalty programs for repeat donors
  • Send personalized thank-you notes within 48 hours of donation
  • Create targeted re-engagement campaigns for lapsed donors
  • Monitor donor feedback and adjust communication strategies
Donor Segmentation by Retention Behavior
Loyal Donors

0

Consistent supporters with 3+ donations

Repeat Donors

0

Donated at least twice

New Donors

0

First-time donors in analysis period

At Risk Donors

0

Donors who haven't donated recently